Pivoted an engineering-led B2B cybersecurity product team from costly UI redesign to user centered strategic feature enhancements building their first UX practice.
Helping Ecoveeve anchor into their unique selling proposition (USP) of slow, sustainable lifestyle settings without compromise on charm.
Translating emerging technology and modern human psychology research into journeys, storytelling and interfaces across Extended Reality.
Solving one consistent problem, across many industries including Immersive and Extended Reality, Accessible Luxury, Sustainable Lifestyle, Pharma, B2B SaaS and Cybersecurity:-
Bringing an understanding of the ‘human’ that businesses and organisations want to cater to, and designing appropriate digital stories and experiences that will bring them closer, as an Individual Contributor, a Senior who oversaw up to 5 team members and in Agency and Consulting roles.
“In each role, my key value addition has simply been offering a better digital interface (termed ‘product’), event (termed ‘immersive experience’) or business offering (termed ‘brand’) to the human that uses (termed the ‘user’), experiences (termed the ‘audience / attendee’) and hopes to benefit from (termed the ‘client / customer’). Across roles and industries, my craft is simply human-centered storytelling and experience design, my materials are insights about human behaviour which I collect from detailed observations and forage in data of all types” — Vinn (Vinaya) Naresh
“Great collaboration! Her hard work and the care that goes into her work were evident!”
“Passionate effort and commitment. Her inquisitiveness to understand the business goals and patience in articulating objectives as the first step made the entire process fun and productive. Her methodologies connected the brand to the target market well, and helped us meet our business goals from a long-term perspective as much as the immediate metrics. Her love for our brand was visible in her work for us”
“Vinaya greatly supported us on a very important project, the website redesign!”