Turning deep tech and modern human psychology research into storytelling that captivates, connects and brings your audiences closer
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IMMERSION WITH A PURPOSE
A metaverse, designed by Vinn, to bring inter- and multi- multidisciplinary pioneers, experts, big thinkers or simply anyone who is curious, into one space in our phygital world where we can spark collaborative ideas and most importantly, educate and get educated about the future of immersive spaces together, an idea that incepted from Vinn's dedication to "immersion with a purpose".
HI! FROM THE METAVERSE
ECHOBUBBLES - XR PRODUCTION, INCLUSIVE IMMERSION
SEAMLESS PHYGITAL
Sound Scapes
For pioneer agency, Echobubbles (ex-partner of OmBeond), Vinn developed unique futuristic meetings and "hang-outs" in the metaverse for FAANG clients. As showcased, a notable project was the multi-sensorial immersive soundscape in a life-like rendering of the heritage landmark, the Stone Henge.
Inclusive Immersion
The clients' ask was to utilise immersive experiences for the wellbeing of their employees. Vinn captured and analysed her audiences psychological responses, and translated her insights into strategic creative solutions for the creative production team to shape experiences rated 4.5/5 for their inclusive UX.
Large-scale Metaverses
To cater to the clients' expectations of scale and inclusion, Vinn has orchestrated metaverses for over 200 diverse digital attendees at a moment and large-scale branded worlds with over £2M in budget. She managed real-time operations, bridged the technology, creative and client teams, and created systems to foster user education for an accessible and inspiring experience.
(C) Echobubbles Limited, www.echobubbles.org, online event social for Amazon UK.
For Blend Media, Vinn crafted insight-led narrative driven copy to help position the agency's unique selling proposition, digital media productions for immersive brand storytelling. An integral extension of her work for the agency involved conducting market research and deep diving into the broader applications of XR exploring categorised regional, demographic and industry trends. Her research not only informed her her copy but also formed the foundation for the agency's overarching sales and marketing plans during a period of rebranding and business model transformation. The key ask of the client was copy to communicated the agency's market positioning and USP, which she delivered by presenting educational content in immersive storytelling tones mirroring the immersive XR services the agency offers. As a team they achieved 30% more partnerships which has helped push the agency's market place model forward, and 40% higher content than planned which was well future-proofed.
CONSTRUCTING THE FUTURE LANDSCAPE
BLEND MEDIA - EDUCATIONAL COPY
ECOVEEVE - IMMERSIVE PERSONA,
BRAND VOICE, STORYTELLING
For Ecoveeve, Vinn led the creative strategy (content and digital) working closely with the Founder to bring forth the deep-rooted brand values which are the business' USPs in digital content. To build simplified storytelling with the objective to present the complex and luxurious nature of their offering, she facilitated multiple cross-functional ideation and brainstorming sessions to guide the business in defining their brand persona and tone of voice. Drawing insights from these sessions, Vinn developed a cohesive and consistent creative strategy that has now been implemented across platforms including, the website, the lookbook, campaigns and social media. The outputs were delivered while collaborating with digital design teams for visuals and with her self-written copy building up to the brand's first year of profit
A DIALOGUE BETWEEN BRAND AND AUDIENCE
Research
Storytelling
Strategy
Innovation
Balancing IQ and EQ, Vinn fuses science with art to solve key challenges that she believes will transform the future of our phygital societies, leveraging her skills in critical research and experience in creative production balanced with a foundation in IT.
With her exposure across continents and cultures,
a Master's in Communication, and a knack for warm conversations,
explore what she can craft for you
